Why hbc?

The company’s success story and continuous growth of the business inspired us to open another opportunity for entrepreneurs to venture on. hbc officially opened its doors for franchising in 2007. It is our way of sharing the experience and knowledge of the business to the public.

hbc Franchising is a means to help encourage Filipino entrepreneurship with a business they can trust and a name they can depend on.

Starting with only 3 franchisees, hbc franchise stores totaled to 13 in 2009, 10 are Philippine-based while 3 are international. Of the 200 hbc stores, the franchised outlets comprise 5% of hbc’s total store count as the remaining are company-owned.

We enjoin you to experience the unique hbc culture by joining our franchise family and becoming a part of a successful business concept!

  • A 1 Billion Company in 2005 revenue
  • Belongs to the list of top 700 Corporations
  • Outstanding Beauty and Personal Care Store in 2009
  • Hall of Famer, PMAP’s Most Outstanding Filipino Retailer in 2005
  • Most Outstanding Employer in 2005 (1st runner up)
  • Most Promising Retailer in 2004
  • One of the 10 companies certified by Investors in People


What We Offer

hbc gives you the opportunity to run your own business with its unique franchise features. As they say, your passion for realizing your dreams of becoming an entrepreneur will surely help you ace your way with getting a franchise store with us. Reap the rewards and keep customers coming back as this is what HBC has to offer:

  • Payback period of 2 – 3 years with internal rate return of 17% to 19%
  • Term for 5 years (renewable)
  • Turn Key Franchise Package
  • Strong Corporate Governance with a dedicated Management Team
  • Reputation of being an industry leader with an efficient Supply Chain Management
  • Strong Financial Capability
  • Latest Technology user of Microsoft Enterprise Resource Planning System
  • Continuous Comprehensive Training

A pride truly shining for a Filipino company with a very humble beginning. This is our commitment. This is our promise. At hbc, life is beautiful!


Investment may vary for each store type. Store availability may also vary from those presented herein. We’d love to hear from you. For further inquiries, call hbc Franchise at (02) 292-2478 local 2294 or email franchise@hbc.com.ph