Frequently Asked Questions about Franchising:


  • What types of franchise are available?

hbc offers several types of franchise stores such as a kiosk or full store. For detailed descriptions of each store type, visit our Franchise page and click "Initial Investment" tab.


  • How much is the total franchise investment?

Our franchise investment per store type is discussed fully in our Franchise page under the "Initial Investment" tab. Feel free to browse this page.


  • What does the franchise fee cover?

The franchise fee covers the cost of providing you with pre-opening and start-up assistance, initial training, and other support and business development services. This fee also entitles you to: use of the HBC name, trademarks and logo, access to operating system, marketing support, ongoing business development, consulting, and other benefits during the term of the franchise.


  • How much is the royalty fee?

The royalty fee is 5% of the gross sales for continuing support services.


  • What do the system wide and advertising fees cover?

Franchisees shall spend a specific amount each year of 1% of gross sales monthly, whichever is higher, for local advertising and promotion. There is also a system wide contribution of 3% of your gross sales to a corporate advertising and development fund which will be used for newspaper and direct mail advertising or promotional items through other media.


• Will we be given a comprehensive operations manual?

Yes. After you sign a franchise agreement, you will receive a copy of the Confidential Operations Manual containing policies and procedures involved in running the business.


• Will we be trained on HBC's system of operations?

Yes. At our training center, franchisees and their designated manager will be given 3 days training on store management, operations, services and products, as well as customer service. On-the-job trainees (OJTs) will also be given special training for one month at our Training Center in Metro Manila. The OJTs for provincial outlets will be given 3 weeks training at our satellite office within the area. Training is done 30 days prior to grand store opening.


• What other continuing support will I receive?

As our franchisee, our representatives will conduct periodic visits to your outlet, provide advice and guidance, and check quality control compliance, and may be consulted on any matter you may encounter as you operate the business. Refresher trainings may also be provided as needed, as well as access to exclusive services of a dermatologist for a franchise store.


• Will I have an exclusive territory?

You will not receive an exclusive territory. However, HBC Franchise Corporation will see to it that each site will service the population to the fullest to make the business viable.


  • What is the term of the franchise agreement?

The initial term of the franchise agreement is 5 years, renewable to 2 additional 3-year terms for a total of 11 years.