March 8, 2017
This year marks a new beginning for hbc as it strengthens its identity as the home of beauty and color, providing its customers with quality cosmetics, skin care, hair color and other personal care products that gives value for your money.
The new logo will replace the 4-year old logo while it continues to envision hbc as the store that offers beauty and personal care products with the best value, giving everyone the right to be beautiful. Seeing the new logo style of rounded corners made it friendlier, more approachable and unintimidating to anyone. The modified B and heart icon of the new company logo symbolizes the brand personality of Beauty with a Heart, a store that is caring, approachable and knows what the customer needs. The heart icon also suggests a flip or a change, how to transform oneself with hair color or color cosmetics to achieve a new, and more beautiful self.
hbc’s bold move to change its new logo is also a challenge for all of its employees to consistently exceed customer expectations and instill a mindset that the customer is hero and our reason for being.